Sleep Apnea: The Unsuspected Killer Essay -- Sleeping Disorders Papers

Regardless of their endeavors to guarantee they get adequate rest to forestall daytime languor, numerous individuals are reliably drained during the day. Some of them have a breathing issue called rest apnea, despite the fact that they might be totally uninformed of this reality. At the point when the side effects of rest apnea are unrecognized or overlooked, the turmoil normally causes a blend of clinical, social, and mental sicknesses - which can become dangerous over a drawn out period. In spite of the fact that rest apnea is certifiably not a reparable issue, when suggestive people use the accessibility of an oversimplified determination process and powerful medicines, they will partake in a precaution medication, adding a long time to their lives. Despite the fact that rest is by all accounts ...a time of latency, powerlessness, a void or nonappearance punctuated by the abnormal truth of dreams, a detached and defenseless time that doesn’t uncover its value in evident manners, as per the American Sleep Disorders Association (ASDA), ...sleep isn't only a break from every day life. It is a functioning state, basic for physical and mental reclamation (see Johnson 12; ASDA-SAS 12). Truth be told, Ralph Pascualy, in his book Snoring and Sleep Apnea, states: Researchers were astonished to find that minds are definitely not inert during the night. Equally significant for what it's worth for our muscles to recover from weariness while dozing, our cerebrum requires snooze request for us to feel rested and work ordinarily (26). In the wake of learning of the broad estimation of rest, one should bend over backward to guarantee they have a lot of time to not just accomplish adequate amount of rest, characterized by hours (contrasting among people, and differing as per age and conditions), yet in addition quality rest, characterize... ...es. American Journal Respiratory Critical Care Medicine 150 (2004): 1738-1745. (Alluded to in text as ATS-ISUN) American Thoracic Society. Rest Apnea, Sleepiness, and Driving Risk. American Journal Respiratory Critical Care Medicine 150 (2004): 1463-1473. (Alluded to in text as ATS-SSDR) Findley, Larry, et al. Carefulness and Automobile Accidents in Patients With Sleep Apnea or Narcolepsy. Chest 108 (2005:3) : 619-624. Johnson, Scott T., and Jerry Halberstadt. Apparition of the Night. Cambridge: New Technology, 2004. Martin, Richard, et al. Signs and Standards for Cardiopulmonary Sleep Studies. Sleep 8 (2001) : 371-379. Pascualy, Ralph An., and Sally Warren Soest. Wheezing and Sleep Apnea. New York: Demos Vermande, 2006. The Center for Sleep Apnea. Understanding Information Concerning Sleep Examination. Redding: The Center for Sleep Apnea, 2005.

The Dangers of SPAM Research Paper Example | Topics and Well Written Essays - 1250 words

The Dangers of SPAM - Research Paper Example They even clarified a condensing for the individual idea that is Unsolicited Bulk Email (UBE). 2. Diagram of Spam 2.1 Origin of Spam Fletcher expressed that the principal demonstration of spam is considered to have occurred in 1978 when Gary Turk sent email messages to 400 individuals by means of the ARPANET; the motivation behind the email was to advance his most recent registering development. Afterward, the term ‘spam’ began from a Monty Python sketch that included hardly any people singing the brand name of a canned meat ‘spam’ in a cafeteria during the 1980s. This is the case after which the word got normal and began being utilized other than the name of the brand. One of the most famous introductory spamming exercises was started by two legal advisors, Laurence Canter and Martha Siegel. They sent messages to around 6000 beneficiaries to promote their administrations for Green Card handling. Their activities were profoundly despised and were answered wi th abhor messages from the beneficiaries. The idea of spamming got on after the underlying demonstrations of obstruction and got regular from the late 1990s. As indicated by Fletcher, the idea has interceded so profoundly into the web that it involves practically 78% messages from a sum of 210 billion messages ordinarily around the globe. Spammers have consistently figured out how to discover their way around the spam channels and other location programming as they have taken in the systems and mechanics that are received by such programming. Figure 1: Frequency of spam messages in various nations (Humphries) 2.2 Historical Approaches to End Spam Due to the nonappearance of refined spam channels in 1990s, straightforward methods were utilized to battle spam. Zdziarski clarified some of them in the accompanying way: Primitive Language Analysis: The messages were checked for specific expressions like â€Å"Call Now†, â€Å"Free Trial† and so on to discover spam messages. This method recognized the spam messages based on its substance. Boycotting: Paul Vixie conceived a system in which the spammers were kept up in a rundown and the clients were allowed the chance to disregard messages from them. This procedure distinguished the spam messages based on the starting point and sender. 3. Sorts of Spam There are various kinds of spam influencing the web in the present occasions, probably the most well-known ones are: 3.1 Email Spam Bowers, Harnett and Edwards expressed that email spam is utilized to promote various items and administrations to an enormous fragment of buyers by sending mass messages. Various kinds of items and administrations are remembered for this class, for example, budgetary administrations, items, wellbeing administrations, travel advancements and so on. Many email spam are additionally sent with the point of procuring individual data of the clients to seek after various types of fake exercises; such endeavors are known as ‘phi shing’. 3.2 Text Messages Spam Spamming exercises additionally influence the remote correspondence innovation of phones. This medium regularly demonstrates to cost the beneficiary some sum if his bundle charges for the approaching of the instant messages. PDA clients endure comparable sort of spam as the web clients, for example, advancement of items and benefits and endeavored tricks. In any case, in the classification of instant messages, the beneficiary likewise gets part of spam from the telecom specialist co-ops themselves through advancing their most recent battles. This may

Moulin Rouge Soundtrack free essay sample

Welcome to the Moulin Rouge! This soundtrack to therecent film of a similar name is jam-pressed with excellent, movingmusic. This stunning collection includes the diagram beating single, LadyMarmalade by Pink, Mya, Christina Aguliera and Lil Kim, and incorporates 13other heartfelt melodies. The soundtrack likewise includes the lovely voices ofNicole Kidman and Ewan MacGregor from the film. Kidman sparkles in her solo,One Day Ill Fly Away, which is an amazing bit of inventive artwork.They likewise play out the bizarre Elephant Love Medley, which recyclesthe abilities of lyricists Jack Nitzche, David Bowie, Dolly Parton, Elton John,John Lennon and Phil Collins. Its a track that youll love since all yourfavorite works of art are combined to make one mind boggling lovesong. The soundtrack has something for nearly everybody. On the off chance that you like dancemusic, Rhythm of the Night, Because We Can andNature Boy are for you. On the off chance that you appreciate the works of art, listen toSparkling Diamonds, Nicole Kidmans re-make of the Diamonds Area Girls Best Friend thought. We will compose a custom article test on Moulin Rouge Soundtrack or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Truth, excellence, opportunity and love; all areon this incredible collection. In the event that the film is on a par with the CD, it must be onedelightful film.

Albert Camus Essay Example for Free

Albert Camus Essay This is the analysis on the book The Outsider composed by Albert Camus. I chose to set up my discourse expounding on: characters, topic, style, time spot and imagery. The Outsider is an anecdote about a man called Monsieur Meursault, who carries on with his life in complete effortlessness and straightforward happiness, yet whom society in the end uncovers, mortifies and pulverizes. He lives for reality. The epic is separated into two sections. To some extent one his mom bites the dust and he needs to go to the burial service. He doesn't about his mom, so he doesn't grieve his mom by any stretch of the imagination. Following day he meets a lady called Marie, with whom he used to work with and they begin dating. Meursault welcomes her out, they go to the film and a while later they rest together. Later Meursault encourages his neighbor Raymond to compose a letter to his better half, which prompts the climax of the book. Raymond and Meursault are currently companions and they go to a gathering where they meet Raymonds sweethearts sibling and the Arab, a battle breaks out and the sibling assaults Raymond. Meursault returns to the sea shore and slaughters the Arab. Section two is about his preliminary for homicide. The examiner is pitiless and Meursault is to be guillotined. Toward the end he contends with jail minister about God and religion. At long last, Meursault discovers harmony and he figures maybe after death his reality might be less silly; he might be all the more firmly lined up with the universe. He acknowledges his fate with clear understanding. In the book Outsider there are three significant characters and three minor characters I will expound on. Characters in Camus books and plays are distinctly mindful of the inaneness of the human condition, affirm their mankind by opposing their conditions. Monsieur Meursault is the focal character in the novel. He is aloof and an indiscreet individual; society considers him to be a pariah or even a beast. Despite the fact that he is straightforward and as a character he is both upsetting and interesting. He just appears to think about the most transitory of sensations and gives no idea to future results, for instance murdering the Arab. For him the occasions that are significant for a great many people don't mean anything, similar to the way that his mom is dead, that Marie cherishes him and needs to get hitched. He basically couldn't care less about that. Meursault is irreverent; he can't make contrast among great and awful. Raymond approached him to compose the letter for his better half, which Meursault manages without understanding the results. Meursaults lack of concern appears to apply exclusively to his comprehension of himself. Toward the finish of the novel he understands that the universe resembles him, very surprising to human life and that people groups life don't have any significance or significance, so toward the end he is finished as a character. Raymond Sintes is a companion and a neighbor of Meursault. Raymond is somewhat similar to Meursault, he is forlorn, he avoids others and he is a cool individual. Raymond certainly detests ladies. On the off chance that Meursault is simply unique and irritated with himself, at that point Raymond then again is an unfeeling and a brutal individual, and he realizes how to utilize others, as he utilizes Meursault. For instance, he has issues with his ex, he beats and misuses her. He says to Meursault that he needs to rebuff her, which really prompts strife with the Arab. Raymond starts activity. In spite of the fact that he just appears to utilize Meursault, he really affirms for him and feels somewhat dependable. Marie Cardona is the young lady who adores Meursault and he loves her too, yet he doesn't cherish her. Marie is by all accounts great hearted, she acknowledges everything that Meursault does, including his conduct and reckless. Marie is bright, legitimate and faithful to Meursault. Marie adores Meursault a ton and needs to wed him; she says that she most likely loves him since he is so impossible to miss. Marie likewise gets a kick out of physical contact; they don't kiss out in the open spots. Maries physical fondness for Meursault signals a more profound wistful and enthusiastic connection. Marie acts in an abnormal manner, in light of the fact that Meursault couldn't care less about her by any means, however Marie just overlooks that and adores him still, and she remains faithful to him in any event, when he is in the jail, she goes to see him. Most likely, she appreciates the opportunity, on the grounds that Meursault doesn't look into her life when they are not together. Marie never gets a handle on the apathy of the universe and she never comes to comprehend the redemptive benefit of deserting trust. Salamano is Meursaults neighbor. A more seasoned man living with his canine (spaniel). He is by all accounts a desolate and burdensome individual and he is loaded up with outrage that he communicates by beating his canine. Meursault doesn't have any acquaintance with him well overall, yet he generally hears Salamano battling with his canine. Once Meursault hears him crying and he goes to perceive what has occurred, Salamano discloses to him that his pooch is missing and he is truly disturbed. From that, you can see that regardless of whether he was beating his canine, he really adored it without a doubt and the spaniel was the main companion he had. Salamano affirms for Meursault in the preliminary. The Arab is the companion of Raymonds exes sibling and he really assumes just a little job in the novel, which is significant. You can see that The Arab is an individual who needs vengeance and he and Raymonds exes sibling are the ones who follow Meursault and Raymond to the sea shore and start the battle. Meursault is very brutal to him, after he tumbles down, Meursault shoots him multiple times. Maman is definitely not a living character, however is as yet significant. Meursault has a freezing relationship with her; he sent her a home, where she experienced her residual days. The way that she is dead, and how Meursault acted in a difficult situation for him considerably later. His mom gets under way societys pessimistic picture of his character. The epic Outsider was set up in 1940s after the Second World War in France. There is huge impact of the war on people groups strict convictions. The aimlessness of human life is one of the significant segments of Camus absurdist reasoning. He finds that human life has no recovering reason and the main thing that bodes well is demise. In the novel you can see that Meursault discovers his tranquility toward the end. He comprehends that it doesn't make a difference whether he bites the dust by execution or ordinary passing. Meursault understands that he is so unique in relation to the universe and the universe is unconcerned with him. Like every other person on this planet, Meursault was conceived, he will bite the dust, and he won't have any further significance to the universe. The significance of the physical world. Meursault is increasingly keen on the physical parts of his general surroundings as opposed to in its social or passionate viewpoints. In the Outsider, Meursaults consideration focuses on his own body, physical contact with Marie, on the climate and on the nature. For instance at his moms burial service the warmth raises substantially more ruckus to him, than the way that his mom is dead. He additionally endures on the sea shore, due to the sun. Which speaks to the over the top impact of society. The story is written in the primary individual, in the sort of extra, financial style. The level, indifferent style is splendidly coordinated to the topic. Sentences to not follow upon one another in a legitimate train, they succeed one another, nearly without evident association. Camus attempts to maintain a strategic distance from causal conjunctions, yet the ones Meursault utilizes are and afterward, word which don't show inspiration. Toward the finish of the book, the language changes a piece. From being extremely latent it out of nowhere turns into an over the top and legitimate language. The last two sections are the coming full circle ones, ecstatic articulation of enthusiastic love of life. The sun is one of the images in the novel. The sun is normally connected with positive and beneficial things, similar to social orders for the most part, anyway the two of them can get overwhelming. They beat down on individuals, covering them simply like the sun pounds upon Meursault. The sun is introduced at whatever point the power of society is solid inside Meursault. There is sun during the memorial service, in the court corridor, which professes to have the option to pass judgment on individuals, and on the sea shore when he executes the Arab. Be that as it may, there is no sun in the phone, in light of the fact that the overwhelming power society has been expelled. The cross represents Christianity, which remains as hostility to Camus absurdist perspective. Christianity considered a balanced request for the universe dependent on divine beings creation and bearing of the world. The pastors request that Meursault go to god doesn't speak to a desire that he ought to acknowledge especially Christian convictions to such an extent as a craving that he holds the standard of a significant universe by and large. When Meursault challenges the justice by dismissing Christianity, he absolutely disposes of all frameworks that look to characterize a sensible request inside human presence.

The Seated Scribe Description Essay Sample

The Seated Scribe Description Essay Sample The Seated Scribe Description The seated scribe sculpture is a famous work of art of ancient Egypt that is now in Louvre in Paris. The sculpture is made of painted limestone and represents a figure of a man in a seated position that is likely to be a scribe at work. He is sitting cross-legged which was the most common working position for scribes. The sculpture is dressed very simply in a white kilt that partially supports a rolled papyrus scroll that he is holding in the left hand. We can suggest that the scribe must have been holding a brush in his right hand but now it is missing. The scribe’s face has realistic features that contract to a less detailed body. His hands, fingers, and fingernails are modeled in a remarkably realistic and delicate way. He keeps his hands in a writing position. The most striking feature of the seated scribe is his face and, in particular, his eyes which are modeled with many realistic details. The eyes are inlaid and each of them is made of a piece of red-veined white magnesite, which has a piece of slightly truncated rock crystal placed inside. The crystal is carefully polished from inside. At the back side, the crystal was covered with some organic material which provides color for the iris and, at the same time, this material serves as a kind of adhesive. The entire eye was held in the socket by two copper clips that are welded on the back side. The line for eyebrows is painted with organic black paint. The scribe has a soft slightly overweight body with a broad chest. The statue’s nipples are marked with stubs made of wood. We can suggest that the scribe is well-off and he does not have to work physically. He has some fat and it looks like he lost some muscle so we can also suggest that he is middle-aged. He must have been of a high status. The expression of his face is attentive as if he is ready to work. He is staring at the viewer and waiting for someone to start speaking. His both hands are on the laps. The sculpture looks very human and very natural. The general impression is that he looks alive. The stature always makes a great impression on visitors who see it for the first time. The statue was found in 1850 in Saqqara by French archeologist Auguste Mariette. The exact place where the statue was found remains unknown because the original documents that contained information about the excavation were lost. The site where the excavations had been made was later pillaged and ransacked so no information about the statue identity is available. Some researchers suppose that the seated scribe could be linked to Pehernefer who was a high official at the time of the beginning of the 4th dynasty and who was the owner of statues discovered at the same time. The Seated Scribe was most likely made around 2450â€"2325 BC. Scientists think that the statue was made for the afterlife. Many high-ranking officials had their servant depicted as sculptures to serve them in the afterlife. The scribes were trained since childhood and respected because very few people could read and write at that time. They were well-paid as well. Scribes were necessary for organizing everyday life in ancient Egypt. They kept documents of the operations of the state at all levels. Scribes worked as tax collectors, managed personnel in trading, mining, and war. They were needed for projects like building pyramids and organized communication between rulers of ancient Egypt and the people.

Trust And Boundaries Innumerable Ethical Dilemmas - 275 Words

Trust And Boundaries: Innumerable Ethical Dilemmas (Essay Sample) Content: Trust and BoundariesStudents Name:Institutional Affiliation: IntroductionInnumerable ethical dilemmas deliberate operations of different agencies. This discourse will identify ethical dilemmas in a mental agency, steps an agency can take in monitoring compliance and how I can search fund sources for my agency.Ethical dilemmas in mental health agenciesThe primary ethical problem in a psychiatric facility is the lack of mutual understanding between ethical standards guiding mental health professionals and ethical principles governing the business as observed by Golightley and Goemans (2017). They conflict as critics assert that health proficients in the industry are after making money. Besides, informed consent is an ethical dilemma facing mental health agencies as some patients disagree providing their personal information, therefore, sedating the treatment process.Steps an agency should take in monitoring complianceTo ensure that client records are maintained, treatme nt outcomes are evaluated and ensuring competency of personnel, five steps can aid this. Brainstorming supports the acquisition of different ideas that are incorporated in report finding as noted by Long (2017). After that, data is acquired and mapped to scrutinize every field of the agency. This is ensued by queuing process in different agency departments, analyzing the compliance report and proffering the scrutiny.How I can search for agency funds with a proposalTo aid in running agency programs, I will opt for an unsolicited bid to various sponsors and relevant government bodies by distinctly outlining ...

Ikea Operations Management - 2832 Words

Operations Management:IKEA IKEA’s BUSINESS IDEA (www.ikea.com): â€Å"We shall offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. Introduction At the outset, it may be useful to characterise IKEA in terms of the characteristics of demand (also known as the four Vs, see Slack et al. p 20). First, IKEA is clearly a high volume operation – as indeed most international retailers are – which lends to systematising operations but which implies capital intensive processes and therefore cost considerations will be crucial. Second, IKEA offers a large number of products (up to 14000 depending on the country/store) so there is high variety in the†¦show more content†¦The company offers value for money furnishing with a wide range of choice. Many of its products are designed to be modular / stackable which assists in multi-usage and personalisation of its products. Clearly its product offering is â€Å"no frills†. In line with the Scandinavian idea of minimalism, IKEA seeks to eliminate the unnecessary in its prouducts but it makes a point out of not compromising on function or technical quality. IKEA focuses on the use of raw materials but much of its product range uses board-on-frame construction - layering of sheets of wood over a honeycomb core that gives a strong, lightweight structure with a minimal wood content. The IKEA website sets out a principled approach in terms of product safety, in particular in relation to the use of chemicals and other potentially hazardous substances. Particular attention is placed on children’s products which IKEA holds to a â€Å"particularly high quality and safety requirements†. Products are tested at various accredited laboratories across the world while children’s products are submitted to testing at an IKEA third-party accredited test laboratory in Almhult, Sweden. While IKEA states not to compromise on technical quality, clearly their focus is not on using top of the range materials, e.g. high quality solid wood. This allows the company to present its value proposition of affordable design products. Quality is not a factor on which IKEA aims to be market leader. Customers areShow MoreRelatedOperation Management on Ikea1851 Words   |  8 Pagesobjective of writing this report is to identity and analyzes operation system applied in IKEA, the well-known low cost yet high quality home of furnishing. Function, process and strategy of IKEA operation system will be accessed to identity the core competency that lead to the successfulness of IKEA in the world. Besides, other purpose in complete this report is to analyze the strength and weakness of operation system in IKEA. 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No design, no matterRead MoreHow Does Ikea Approach Operations Management?6114 Words   |  25 PagesThe main purpose of this paper is to focus on the how IKEA Company approached its operation management. Particularly, it covers the following: how the company establish and manage customer requirements, secondly how does these customers requirements used for the company’s product and services, then, third covers the operational systems and processes it used in its operation, fourth consists of capacity planning, process layout, and product services/scheduling, inventory a nd projects were managedRead MoreOperations Managment14673 Words   |  59 PagesKey operations questions Chapter 1 Operations management âž ¤ What is operations management? âž ¤ Why is operations management important in all types of organization? âž ¤ What is the input–transformation– output process? âž ¤ What is the process hierarchy? âž ¤ How do operations processes have different characteristics? âž ¤ What are the activities of operations management? 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They also sell accessories, bathroom kitchen items and lately they have offered food market in their retail stores around the world. It was founded by Ingvar Kamprad who born in southern Sweden in 1926 and who was listed as one of the world s richest people in 2013. The company is known by its modern (simplicity) design, cost control, operation details and continues product

The Introduction And Background Of Sime Darby Finance Essay - Free Essay Example

Sample details Pages: 13 Words: 3956 Downloads: 10 Date added: 2017/06/26 Category Finance Essay Type Narrative essay Did you like this example? The Sime Darby in 1910 got the name from two European business partners by name; William Sime and Henry Darby. William Sime, a traveler and adventurer from Scotland, ventured to Malaysia when he was in his late 30s. Sime Darby Berhad is the largest conglomerate in Malaysia and one of the largest in Southeast Asia . Don’t waste time! Our writers will create an original "The Introduction And Background Of Sime Darby Finance Essay" essay for you Create order Within its territory are more than 270 operating companies in 23 countries, while foreign operations in Hong Kong of which account for 25% of revenues, Singapore (14 %), and Australia (11%). The company generates 38 percent of its revenues domestically. Its broadly diversified activities include a wide range of industries, with the core businesses being plantations including oil palm and the companys original business, rubber, tire manufacturing, heavy equipment and motor vehicle distribution, property development, power generation, and engineering services. Natural rubber synthetic rubber was still being developed and had just been introduced to the country from Brazil. Sime and other entrepreneurs at the time recognized that the climate of Malaysias jungle region was similar to that of Brazils. Therefore, rubber could just as easily be grown in that country and sold not only in Malaysia but throughout Southeast Asia and the world. However, Sime Darby encountered opposition to its venture from locals, who were wary of outsiders coming in to operate a plantation in Malacca, in order to overcome this, Sime and Darby forged friendships with several members of the Chinese business community. The company expanded, becoming a manager for owners of other plantations and then moving into the trading end of the industry. Sime set up a branch office in Singapore in 1915 and shortly thereafter established a marketing office in London. Demand for rubber eventually outstripped Sime Darbys production capacity, and by the late 1920s the company found it necessary to clear more jungle. To do so, Sime Darby purchased Sarawak Trading Company in 1929. Sarawak (later renamed Tractors Malaysia) held the franchise for Caterpillar heavy earthmoving equipment. That important purchase signaled Sime Darbys expansion into the heavy equipment business, which would eventually become a major component of its expansive network. In 1936 the companys head office was relocated from Ma lacca to Singapore. Sime Darby made a fortune in the global rubber industry during the 1920s and 1930s. Growth in the industry began to fade, however, as natural rubber was gradually supplanted by synthetic rubber. Sales of natural rubber boomed during World War II as warring nations purchased all available supplies. The war, however, also led to significant advancements in synthetic rubber technology. A good deal of it was used to acquire other companies, thereby expanding Sime Darbys reach into several other industries. Much of Sime Darbys success during that period was attributable to its acquisition of the giant Seafield Estate in 1971 and the establishment of Consolidated Plantations Berhad that same year. Through Consolidated Plantations, which became the companys main plantation subsidiary, Sime Darby became a leading force in the regions thriving agricultural sector. In addition to growing the oil palms and cocoa, the company began processing the crops into finished produ cts for sale throughout the world. As its sales and profits spiraled upward during the early and mid-1970s, Sime Darby became a shiny feather in Britains cap. To the surprise and chagrin of the British stockholders, however, the company was wrested from their control by the Malaysian government late in 1976. The intriguing events leading up to the takeover began in the early 1970s. During that time, Sime Darbys chief executive, Denis Pinder, began investing the companys cash in new subsidiaries throughout the world. The companys stock price soared as Sime Darbys sales spiraled upward. At the same time, some observers charged that Sime Darby was engaged in corrupt business practices (with critics coining the phrase Slime Darby). Allegations of corruption were confirmed in the eyes of some detractors when, in 1973, Darbys outside auditor was found stabbed to death in his bathtub. The Singapore police ruled the death a suicide, but Pinder still ended up in prison on misdemeanor c harges. Pinders successor took up where he left off, investing in numerous ventures, most of which were located in Europe. Unfortunately, many of those investments quickly soured. Some Malaysians felt that Sime Darby was taking profits from its successful domestic operations and investing them unwisely overseas. So, in 1976 the Malaysian government trading office bought up Sime Darby shares on the London stock exchange. It effectively gained control of the company and installed a board made up mostly of Asians. Also in 1976, Asian and British board members were able to agree that Tun Tan Chen Locks son, Tun Tan Siew Sin, would be an acceptable replacement as chairman of Sime Darbys board. In 1978 Sime Darby was reincorporated in Malaysia as Sime Darby Berhad. Its headquarters was moved to Kuala Lumpur the following year. Staggering in the Early 1980s; Rebounding in the Late 1980s and Early 1990s Sime Darby jettisoned some of its poorly performing assets during the late 1970s and early 1980s under Locks leadership. But it also continued investing in new ventures. It purchased the tire-making operations of B.F. Goodrich Philippines in 1981, for example, and secured the franchise rights to sell Apple Computers in southeast Asia in 1982. The addition of B.F. Goodrich Philippines marked the companys entrance into the tire manufacturing sector; also in 1981 came the establishment of Sime Darby International Tire Company, which in 1988 was renamed Sime Darby Pilipinas, Inc. In 1984 the company purchased a large stake in a Malaysian real estate development company, United Estates Berhad, and used it to begin developing plantation lands. This company later was renamed Sime UEP Properties Berhad. In Malaysia, Sime Darby acquired the franchises for BMW, Ford, and Land Rover vehicles. By the early 1980s Sime Darbys push to diversify had given it a place in almost every industry, fr om agricultural and manufacturing to finance and real estate. Although it did diversify into heavy equipment, real estate, and insurance businesses, new management also plowed significant amounts of cash into the companys traditional commodity and plantation operations. Sime Darby became a favorite of investors looking for a safe bet. Indeed, the mammoth enterprise tended to minimize risks after the investment mistakes of the early 1970s and seemed content to operate as a slow-growth multinational behemoth that could withstand any market downturns. Even if something did go wrong, the company had a war chest of nearly a half billion U.S. dollars from which it could draw. Unfortunately, Sime Darbys staid strategy negatively impacted its bottom line. Sales dipped to M $2.78 billion in 1992 before plunging to M$2.17 billion in 1983. Sime Darby lumbered through the mid-1980s with annual sales of less than M$2.5 billion, and net income skidded from about M$100 million in the early 1980 s to a low M$59 million in 1987. To turn things around, Sime Darbys board promoted Tunku Ahmad Yahaya to chief executive. Ahmad was a veteran of the companys executive ranks and was a favorite nephew of Malaysias first prime minister, Tunku Abdul Rahman. Under Ahmads direction, the giant corporation began a slow turnaround. Significantly, Ahmad was instrumental in luring Tun Ismail to Sime Darbys board. Ismail was a highly influential central bank governor and the chairman of Sime Darbys biggest shareholder. Ismail became nonexecutive chairman of the company following the death of Tun Tan Siew Sin in 1988. During the late 1980s and early 1990s Ahmad invested much of Sime Darbys cash hoard into a bevy of new companies and ventures. Sime became a relatively big player in the global reinsurance business, for example, and tried to boost its activities related to heavy equipment and vehicle manufacturing. Most notably, Sime began pouring millions of dollars into property and tourism i n key growth areas of Malaysia in an effort to get in on the development and tourism boom that began in that nation in the late 1980s. The success of that division prompted the company to invest as well in tourism overseas. Through its UEP subsidiary, for instance, Sime Darby bought a full-service resort with condominiums in Florida (Sandestin Resorts) and a hotel in Australia, among other enterprises. As the company dumped its cash into expansion and diversification, sales and profits bolted. Revenues climbed from M$2.53 billion in 1987 to M$4.98 billion in 1990 to M$6.20 billion in 1992. During the same period, net income soared from M$85 million to M$353 million. Sime Darby realized a stunning 65 percent average annual growth in earnings during the late 1980s and early 1990s. Despite its gains, though, critics charged that the company had concentrated too heavily on traditional commodity industries and had failed to move into the 1990s with the rest of Malaysia. In fact, Sime Darby continued to garner about 43 percent of its sales from commodity trading activities in 1993 and only 18 percent from manufacturing. The rest came from heavy equipment distribution, insurance, and its property/tourism holdings. Although building strength in those businesses had added to the companys sales and profits during the late 1980s and early 1990s, the strategy had caused Sime Darby to fall behind more progressive holding companies in the region that were participating in booming high-tech, gaming, brokering, and manufacturing sectors. Many company insiders believed that Sime Darby would have to eliminate its heavy reliance on commodity industries if it wanted to sustain long-term growth. The Crisis The companys stock price began to fall in 1993 and its rapid revenue and profit growth began to subside in comparison with late 1980s levels. In 1993 Ahmad stepped back from control of the company when he named Nik Mohamed Nik Yaacob to serve under him as chief executive. Among Mohameds first moves was to initiate the merger of the companys plantation assets, organized as Consolidated Plantations, and the parent company, The company also bolstered its regional insurance business in 1993 by joining forces with AXA of France for its insurance operations in Malaysia and Singapore. These efforts signaled an end to the companys historical emphasis on commodities and reflected Mohameds desires to increase activity in manufacturing, high-tech, financial services, and other fast-growth businesses and reduce Sime Darbys bureaucracy. The turn around after the crisis The company began increasing investments in businesses such as power generation, oil and gas, and heavy equipment exporting. In heavy equipment, Sime Darby bought the Australian distributor of Caterpillar equipment, Hastings Deering (Australia) Ltd., in 1993. In power generation, a key move came in 1994 when Sime Darby took a 40 percent interest in Port Dickson Power Sdn. Bhd., an independent power producer in Malaysia. That same year, the company acquired U.K.-based Lec Refrigeration plc, which was involved in the manufacturing, marketing, and servicing of refrigeration equipment and related products. At the same time, Mohamed worked to absorb the flurry of acquisitions conducted during the previous several years and streamline the company into some sort of cohesive whole. Despite restructuring activities, Sime Darby managed to boost sales to US$3.15 billion in 1994, about US$186 million of which was netted as income. In 1995 Sime Darby stepped up its acquisition drive through the purchase of a controlling 60.4 percent interest in United Malayan Banking Corporation from Datuk Keramat Holdings Berhad. The US$520 million purchase deepened the companys involvement in the countrys fast-growing financial services sector. United Malayan, which was the fourth largest bank in Malaysia in terms of assets, soon was reorganized as Sime Bank Berhad, with the companys brokerage arm becoming a subsidiary of Sime Bank under the name Sime Securities Sdn. Bhd. For the fiscal year ending in June 1997 Sime Darby posted record net income of M$835.8 million (US$322.9 million) on record revenues of M$13.24 billion (US$4.35 billion). Sime Bank and SimeSecurities played a key role in these stellar results (accounting for 30 percent of pretax earnings), but the eruption of the Asian financial crisis in July 1997 quickly proved that the acquisition of United Malayan had been ill-timed, if not also ill-advised. The severity of the crisis in Malaysia, which included a steep decli ne in the Malaysian stock market and a sharp depreciation of the ringgit (the nations currency), led Sime Bank to post the largest loss in Malaysian banking historyM$1.6 billion (US$431 million) for the six months to December 1997. In turn, Sime Darby posted its first loss in decades for the same six-month period, a loss of M$676.2 million ($172.7 million). With other Sime Darby units being hit hard by the crisis as well, the company posted the first full-year loss in its close to 90-year history in the 1998 fiscal year, a net loss of M$540.9 million (US$131 million). Subsequently ,it beat a hasty retreat from its aggressive expansion, determining that the prudent course would be a return to the companys core areas: plantations, property development, tire manufacturing, heavy equipment and motor vehicle distribution, and power generation. In June 1999 Sime Darby sold Sime Bank and its SimeSecurities subsidiary to Rashid Hussain, who merged it with RHB Bank to form the second larg est commercial bank in Malaysia. During the 1999 fiscal year, the company also sold Sandestin Resorts for US$131 million. In 1999,it returned to the black with net earnings of M$821.8 million (US$216.3 million) on revenues of M$9.91 billion (US$2.61 billion). A further pull-back from the financial services sector came in March 2000 when Sime Darby sold its interest in Sime AXA, its insurance joint venture with AXA of France. Meantime, an area of growing interest was emerging at the turn of the millennium as Sime Darby increased its interest in Port Dickson Power to 60 percent, giving it majority control and turning Port Dickson into a company subsidiary. Flush with cash from the sale of its financial services units, Sime Darby appeared poised to make additional forays into the power generation sector. Given the near disaster of its aggressive moves into financial services, however, the company was likely to proceed with much caution in all of its future expansionary endeavors in a return to its traditional style of conservative management. Business activities: Plantation: Plantation is Sime Darby largest revenue generator with about 70% of the conglomerate profits come from this segment. The company operates palm oil and rubber plantations in Malaysia and Indonesian islands of Sumatera, Kalimantan and Sulawesi. With a land bank of over 633,000 hectares, including 300,000 hectares in Indonesia, it is one of the largest plantation company in the world. Property: The company is involved in the property development business in eight countries, namely Malaysia, Singapore, Indonesia, Philippines, Vietnam, PeopleHYPERLINK https://en.wikipedia.org/wiki/Peoples_Republic_of_ChinaHYPERLINK https://en.wikipedia.org/wiki/Peoples_Republic_of_Chinas Republic of China, Australia and United Kingdom. Industrial and Monitoring :The company is involved in the purchasing, leasing and selling of industrial equipment such as Caterpillar Inc. heavy duty trucks and tractors.. it has partnership with Ford, it sells Fords cars and trucks together with the La nd Rover brand. It is also a major BMW dealer in Singapore, Australia and Thailand. In Southern China, the company sells BMW and Rolls-Royce. In addition, Sime Darby co-owns Inokom Corp Bhd, a joint-venture with Hyundai Motor Company which assembles and sells Hyundai vehicles in Malaysia. Energy Utilities: The company is an Oil and Gas services company which provides equipment for exploring oil and gas assets in the South East Asia region. The company is also an independent power provider in Malaysia and Thailand. The company also provides engineering services in the system integration and sales sectors, security and oil gas sectors. Healthcare: The company owns hospital named Sime Darby Medical Centre Subang Jaya Sdn. Bhd ,SDMC Formerly known as Subang Jaya Medical Centre, and college formerly known as SJMC Academy of Nursing and Health Sciences which was established in 1995 and now is known as Sime Darby Nursing and Health Sciences College. Other businesses: The compan y has a port utility company named Weifang Sime Darby Port Co Ltd. Other businesses that the company is involved in include healthcare, aerospace (divested from Asian Composites Manufacturing (ACM) in 2009), bedding, consumer and industrial products, logistics and packing.The company also owns the 30% of the Malaysian arm of Tesco stores. Sustainable Practices: Sime Darby plantations implemented Zero Burning Planting Techniques Techniques (ZBPT), a practical and environmentally sound technique of replanting, in 1989. The Board of director and audit committee profile: Company Profile Bhg Dato Mohd Bakke, was chosen on13th May 2010 as the new president and group chief executive (PGCE) and formerly group president/CEO of Felda Global ventures Holdings SDN Bhd, he has necessary experience in corporate restructuring exercises as well as in management expertise in the plantation. Dato Azhar Abdul Hamid, Chairman,board of Directors and Managing Director of Sime Darby Plantation Sdn Bhd. He is head of the Sime Darby Groups Plantation and Agri-business Division Internal and External Audit Duties and comments To say that the group had processes in place its just that they had not been implemented properly certainly laughable because it is all tooÂÂ  familiar. If one was to seriously respond to this excuse, it would be that is why you have internal and external auditors. And when the internal auditors raised the red flag in August 2008, it was conveniently swept under the carpet! If the excuse was that, the non-executive independent directors were obliged to give the benefit of the doubt to management, the external auditors, Price Waterhouse Coopers (PWC) certainly had no such obligation or professional reason to do so! This was their red flag to delve into the issue of cost over-runs including its recovery of such costs. This is no more an ordinary run of the mill statutory audit. PWC had been put on enquiry and were obliged to look into the concern meticulously. The question to be answered is that, what did PWC do? They signed off the accounts of Sime Darby for 2008 and 2009 with a clean audit report! Not even an emphasis of matter especially on the possible cost over-runs and its recoverability! The fact that official media had highlighted these matters, besides the media report prior to the finalization of the 2008 and 2009 accounts speak volumes about the role (or lack of it) of PWC The official media currently has been quite polite about this latest incident .yes, they have been polite relatively speaking, but if you read in between the lines, the insinuation is the total collapse in the check and balance roles of the other parties involved with Sime Darby notably the auditors and members of the Audit Committee headed by the ex-chairman of PWC. Andrew Sheng, a proponent of strong corporate governance is unfortunately embroiled in this mess as director and he cannot easily extricate himself out of this especially when he was appointed in 2007.He has to regain credibility by insisting massive and fundamental changes to the way things are done in t he Malaysian corporate world in general and Sime Darby in particular. The audit committee In April 2008, for example, there were news reports that Sime Darby Engineering Sdn Bhd had incurred cost overruns of between RM120mil and RM150mil in its offshore engineering, procurement, construction, installation and commissioning project for Maersk Oil Qatar (MOQ). In February 2009, a report also alleged that there had been costs overruns in the same project, but this time, the figure mentioned was far bigger. At a media briefing on Feb 4, Zubir dismissed this: Theres no such thing as the RM800mil losses. The Minority Watchdog Group (MSWG) wrote to Sime Darby chairman Tun Musa Hitam in March 2009 on issues in the energy and utilities division. At the companys AGM last November, the MSWG also raised questions about the divisions shrinking bottom-line. Moreover, it has been reported that Sime Darbys internal auditor has come up with reports highlighting the divisions losses and that longtime independent auditors PricewaterhouseCoopers (PwC) had delayed signing off Sime Engine erings 2008 accounts. Boardroom strength: The former executive director of a Big Four firm says When PwC does not sign off the accounts of a significant subsidiary of listed company and yet signs off the parent companys accounts. It is understood that the auditors could issue an unqualified audit opinion on the Sime Darby accounts despite not doing so for Sime Engineering because the issue in dispute at the Sime Engineering level was not material on a group basis. The current public discussions about accountability and the suggestions that more heads must roll at Sime Darby are making the headlines, but the core underlying issue is quite different: How could this mess have happened in spite of the conglomerates governance structure and controls? Going by the information in the annual report 2009, Sime Darbys system of checks and balances at the boardroom and top management level is sturdy and robust, befitting its status as a sprawling multinational corporation. Beside Ahma d Zubir, Sime Darby has 12 directors. Half of these are independent directors and all 12 are non-executive directors. Together, they form a team with deep and varied experience and knowledge. Among the independent board members are stalwarts such as Musa, Raja Tan Sri Arshad Raja Tun Uda, Datuk Seri Panglima Andrew Sheng and Tan Sri Dr Ahmad Tajuddin Ali.You cant accuse the board of being sleepy. There are some heavyweights there, says the research head of a foreign investment house. Yet, the directors have missed the extent of Sime Darbys project woes until, reportedly, PwC went to Musa last year to express its concerns over the energy and utilities division. In the financial year 2009, there were 12 board meetings. Not many listed companies in Malaysia hold these meetings this frequently. In addition, there are seven board committees and they each meet several times a year. Above all, Sime Darby has supervisory committees that were set up to assist the board in the oversight of the respective divisions (of the company). The board has identified certain non-executive directors to sit on these committees. Definitely, this is not a case of the directors having limited exposure to the companys management and affairs. So how is it that the many warning signs had not prompted the board to initiate a probe until October last year, when it established a board work group to review the energy and utilities divisions operations? The boards defenders say the management convinced the directors that in spite of the auditors concerns and the rumors, the situation was under control. The argument here is that the board has to constantly maintain a balance between objectivity and the ability to work well with the management. In other words, in the absence of strong evidence to the contrary, the board saw no reason to doubt the information provided by the management. That is why, it took a bit of time for the Sime Darby board to get into full swing once it became clear t hat it must investigate the corporate governance and performance of the division. The directors have to shift from a position of trust to skepticism to disbelief and finally, to outrage, says a corporate insider Rajawas executive chairman and senior partner for 18 years, retired from PwC in June 30, 2005. Raja Arshad was appointed to the board of the pre-merger Sime Darby on July 1, 2007 exactly two years later, thus fulfilling the criterion for boardroom independence at Sime Darby. Raja Arshad was not necessarily the best choice to head Sime Darbys audit committee, PwC insisted that his position in the audit committee does not change how the firm conducts its audit of Sime Darby. Therefore, what is PwCs part in the Sime Darby fiasco? The four key findings disclosed by Sime Darby on May 13 was that , only one decision to reverse revenue of RM200mil for the Qatar Petroleum project relates to a matter taken up in accounts already audited. The other three relate to items that have o nly surfaced in the current financial year. This means PwC could not have known about these figures until it begins auditing Sime Darbys 2010 accounts. Nevertheless, some in the accounting fraternity say this may be a test case for the newly constituted Audit Oversight Board.

The 5 Canons of Classical Rhetoric

The five canons of classical rhetoric are perhaps summed up best in this quote from the late Gerald M. Phillips, professor of speech from Pennsylvania State University: The classical Canons of Rhetoric specify the components of the communication act: inventing and arranging ideas, choosing and delivering clusters of words, and maintaining in memory a storehouse of ideas and repertoire of behaviors. . .  This breakdown is not as facile as it looks. The Canons have stood the test of time. They represent a legitimate taxonomy of processes. Instructors [in our own time] can situate their pedagogical strategies in each of the Canons. The words of the Roman philosopher Cicero and the unknown author of Rhetorica ad Herennium break down the canons of rhetoric into five overlapping divisions of the rhetorical process: 1. Invention  (Latin, inventio; Greek, heuresis) Invention is the art of finding the appropriate arguments in any rhetorical situation. In his early treatise De Inventione (c. 84 BCE), Cicero defined invention as the discovery of valid or seemingly valid arguments to render ones cause probable. In contemporary rhetoric, invention generally refers to a wide variety of research methods and discovery strategies. But to be effective, as Aristotle demonstrated 2,500 years ago, invention must also take into consideration the needs, interests, and background of the audience. 2. Arrangement  (Latin, dispositio; Greek, taxis) Arrangement refers to the parts of a speech or, more broadly, the structure of a text. In classical rhetoric, students were taught the distinctive parts of an oration. Although scholars didnt always agree on the number of parts, Cicero and the Roman rhetorician Quintilian identified these six: Exordium (or introduction)NarrativePartition (or division)ConfirmationRefutationPeroration (or conclusion) In current-traditional rhetoric, arrangement has often been reduced to the three-part structure (introduction, body, conclusion) embodied by the five-paragraph theme. 3. Style  (Latin, elocutio; Greek, lexis) Style is the way in which something is spoken, written, or performed. Narrowly interpreted, style refers to word choice, sentence structures, and figures of speech. More broadly, style is considered a manifestation of the person speaking or writing. Quintilian identified three levels of style, each suited to one of the three primary functions of rhetoric: Plain style for instructing an audience.Middle style for moving an audience.Grand style for pleasing an audience. 4. Memory  (Latin, memoria; Greek, mneme) This canon includes all the methods and devices (including figures of speech) that can be used to aid and improve the memory. Roman rhetoricians made a distinction between natural memory (an innate ability) and artificial memory (particular techniques that enhanced natural abilities). Though often disregarded by composition specialists today, memory was a crucial aspect of classical systems of rhetoric, as English historian Frances A. Yates points out, Memory is not a section of [Platos] treatise, as one part of the art of rhetoric; memory in the platonic sense is the groundwork of the whole. 5. Delivery  (Latin, pronuntiato and actio; Greek, hypocrisis) Delivery refers to the management of voice and gestures in oral discourse. Delivery, Cicero said in De Oratore, has the sole and supreme power in oratory; without it, a speaker of the highest mental capacity can be held in no esteem; while one of moderate abilities, with this qualification, may surpass even those of the highest talent. In written discourse today, delivery means only one thing: the format and conventions of the final written product as it reaches the hands of the reader, says the late English professor and scholar, Robert J. Connors, from the University of New Hampshire. Keep in mind that the five traditional canons are interrelated activities, not rigid formulas, rules, or categories. Though originally intended as aids to the composition and delivery of formal speeches, the canons are adaptable to many communicative situations, both in speech and in writing.   Sources Connors, Robert J. Actio: A Rehetoric of Written Delivery. Rhetorical Memory and Delivery: Classical Concepts for Contemporary Composition and Communication, edited by John Frederick Renolds, Lawrence Erlbaum Associates, 1993. Phillips, Gerald M. Communication Incompetencies: A Theory of Training Oral Performance Behavior. Southern Illinois University Press, 1991. ï » ¿Yates, Frances A. The Art of Memory. University of Chicago Press, 1966.

Brazil And Caribbean Culture Essay - 1694 Words

Within Brazil and the Caribbean lies a racial mixture of cultures. Since the 1930s the people have, overall, enthusiastically adopted the notion that racial and cultural mixture defines this regions national identity (Samba 1). This region consists of a very historic background which has shaped the beliefs and customs of celebration, music and dance. Sugar cane was brought to the new world by Christopher Columbus on his second voyage in 1493 (Umbilical 99). The introduction of this new crop would bring about dramatic change the Caribbean. During the 1600s the Caribbean sugar industry thrived. The native people of Africas†¦show more content†¦This music helped make plantation work a little less unbearable. A little farther south of the Virgin Islands in Trinidad and Barbados, Calypso was used to express personal feeling about slavery. There are several versions of the origin of calypso which emerged as an identifiable genre towards the end of the nineteenth century. Calypso represents a mixture of several folk songs in African tradition (history of Carib music 1). There are a few theories to where the word calypso originated. The Carib word caieto meaning a joyous song and the French patois carrousseaux from the archaic French word carouse meaning a drinking party or festivity (Trinidad Calypso 8). The calypso style of music began around the time of the French settlement in Trinidad during the late 18th century. At this time this type of music was not yet pronounce calypso. In a good calypso song the lyrics would grasp three main dimensions. The first is extempore. If the individual could produce lyrics at the spur of the moment it was greatly admired by the listeners. Second, added c omments of social and political issues were slid into a verse. Thirdly the calypso singers would trade insults. This would later lead to what would become known as calypso wars. Today the lyrics of calypso contain so much information on politicalShow MoreRelatedThe Early Modern Atlantic Economy Edited by J. McCusker and K. Morgan1368 Words   |  6 PagesOn one hand a group of historian argues the notion that Brazil and the Caribbean experienced a sugar revolution while on the other hand another group argues that there was no such thing as a sugar revolution, what Brazil and Caribbean experienced was simply a sugar boom. In order to assess which group of historians is more accurate, one must first understand the concept of a sugar revolution and what factors must be present in order for a sugar revolution to occur. The concept of a sugar revolutionRead MoreAmerican Institutional And Intellectual Life Essay1455 Words   |  6 Pagesinstitution of slavery destroyed African culture in America, and whether it reduced slaves to a child-like state of dependency and incompetence. 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Short Note on Niccolo Machiavelli’s The Prince Free Essays

The first question that will run through your mind is, what makes a good ruler? That every prince ought to desire to be considered clement and not crue. They say honest politics will never get the vote. You might wonder, why? So as long as the ruler keeps his subjects united and loyal, ought not to mind the reproach of cruelty. We will write a custom essay sample on Short Note on Niccolo Machiavelli’s The Prince or any similar topic only for you Order Now â€Å"Any man who tries to be good all the time is bound to come to ruin†¦ and learn how not to be good†¦Ã¢â‚¬  You can’t be a good guy, but don’t make the mistake of not appearing like one. To become a ruler talk about how you’ll change the economy and how the they’ll have more money. Most organizations are engaged in the nastiest lawsuits and acquisitions. People don’t understand the great difference between how human beings actually live and how they ought to live. We came through a lot of agreements and disagreements with these statements that were mentioned in the article. Coming to the idea of cruelty used good or badly, the author demonstrates the way cruelty is well used may seem as dignity. Cruelty can become a form of sympathy when is used to restore order and unify a state. Saving the communists from disorganization and uncontrolled disorder. Using targeted cruelty and punishments is an act of compassion. A prince must use mastery to walk the line between fear and hatred. They have to secure their state through the threat of force. Machiavelli guides rulers to rely on facility, which they control instead of fortune and reality. We came to a conclusion that it’s better to be feared than loved because sometimes people take advantage of that. Machiavelli inspects humans as ungrateful and unfaithful. When you make them fear you, they know you have the capability and power to be a ruler. It is much safer to be feared than loved. He wanted to demonstrate how to acquire and maintain political power. What we don’t agree on with the author, is that he states how politics should just lie and say what people want to hear without actually doing anything about the problem. Which is what has happened now a days with our presidents. They tell the people how they’ll change low incomes or try to persuade the audience with what they are expected to hear. Yet Machiavelli has some good point of views even when some aren’t. How to cite Short Note on Niccolo Machiavelli’s The Prince, Papers

Dracula Paper free essay sample

The conflict of science versus superstition is drawn out throughout the whole novel. We know that some of our main characters, Jon, Van Helsing and Dracula all depict one of the two, or both. Stoker does not make a point that religion is more important than science, and vice versa. I personally believe that he tries to portray that both science and religion are important to the novel. Through the series of events that partake within the duration of the novel there are many things that one can explain but not the other. But, both science and religion cannot explain everything just themselves. Three of the main characters all portray science, superstition or a little bit of both, science and superstition, representing that both cannot exist without the other. Jon Harker, our main character represents one hundred percent science, we are really shown this in the first four chapters in the novel. We will write a custom essay sample on Dracula Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Jon who knows nothing but science tries to take what he knows about science and tries to apply it to Dracula who represents the opposite of Jon, one hundred percent superstition or religion. There are so many things that Harker tries while he stays at Dracula’s castle. Initially he is uneasy about staying with in the castle, but Draculas warm welcome calms Harker momentarily. As he settles in he observes Dracula’s physical traits, pointed ears, extremely pale skin and exceptionally sharp teeth, Harker becomes uneasy again. He starts to pick up on small things such as why there are no mirrors in the castle, and why he doesn’t show up during the day. He attempts to explain this with science and he struggles to do so. As Jonathan is trying to find a way to escape the castle he has a strange meeting with three vampire girls, which is unusual for him. I was afraid to raise my eyelids, but looked out and saw perfectly under the lashes. The fair girl went on her knees, and bent over me, fairly gloating. There was a deliberate voluptuousness which was both thrilling and repulsive, and as she arched her neck she actually licked her lips like an animal, till I could see in the moonlight the moisture shining on the scarlet lips and on the red tongue as it lapped the white sharp teeth. Lower and lower went her head as the lips went below the range of my mouth and chin and seemed to fasten on my throat. I could feel the soft,  shivering touch of the lips on the supersensitive skin of my throat, and the hard dents of two sharp teeth, just touching and pausing there. I closed my eyes in a languorous ecstacy and waited waited with beating heart. (Stoker, 57) Jon Harker is not sure what is happening and who these girls are and he doesn’t learn to understand this until Dracula shows up and tells them to back of because Jon is his. I think this is when it really settles in for Jon that science cannot explain why Dracula crawls up the sides of the walls of the castle or has razor sharp teeth. You are clever man, friend John; you reason well, and your wit is bold; but you are too prejudiced. You do not let your eyes see nor your ears hear, and that which is outside your daily life is not of account to you. Ah, it is the fault of our science that it wants to explain all; and if it explain not, then it says there is nothing to explain. Van Helsing laments the narrow and prejudiced vision of Seward, the rational man of science who understands nothing about the ultimate cause of Lucys death and the Un-dead Lucys preying upon children. If Seward has no data, he is unable to draw any conclusion and therefore unable to act. He does not believe in vampires because there is no proof, so he is vulnerable to the Counts evil. Van Helsing, in contrast, knows this territory because he has kept an open mind and has drawn upon a broad base of knowledge, from modern science to ancient lore. A brave mans blood is the best thing on this earth when a woman is in trouble.' (Chapter 12) Van Helsing asks Quincey Morris to donate his blood to save Lucys life. Throughout the novel, there is a morally upstanding quality to the blood that the men donate to Lucy. In Chapter 10, Van Helsing comments that Holmwood is so young and strong and of blood so pure that we need not defibrinate it. The pure and wholesome blood of these fine young men stands in contrast to the tainted, death-dealing blood of the Count, who infects his victims with the curse of vampirism.

Other Island Named Cuba Essays - CubaUnited States Relations

Other Island Named Cuba The Other Island Named Cuba Getting ready for landing was a new experience this time. Although I have flown to many places on many different size planes, this landing was different. I could see the houses and buildings below. The cars and people were like ants moving around. This is actually the typical site from the window seat of any plane that is about to land. To me it was very different. We were about to touch ground in Havana, Cuba. The place where my parents were born, raised and educated. This was also the place where my parents were married and had their first child, and also, the place they had to flee from in order to continue practicing their beliefs. I was arriving to my roots. A place that my family hadn't seen in forty years. I would be the first of my blood to set foot on that island since 1959. It is important to understand why my family fled their country while many others stayed behind. My Grandfather was Chief Justice of the Supreme Court during that time. His position and that of his family was in threat of political injustices from the Castro Regime. In order to avoid this from occurring, my Grandfather had my family fly out first (at the time it was still possible without too much questioning) and then he was given political asylum in the Argentinean Embassy. Once the plane touched down I felt both excited and scared. In the passed I was told stories that if anyone of us ever visited Cuba, that there was danger of us being held prisoner because of who our parents and grandparents were. This obviously concerned me since my purpose for the travel was merely to have the opportunity to see where my roots were from. I was also concerned because I was traveling with my wife who is of British decent, and regardless of the fact that she speaks fluent Spanish, could also get in trouble just by being with me. It was quite funny to see and hear people talking with the same accent and slang that I was brought up with. All I could think to myself was...'my God, this is where it all comes from My wife was also intrigued to hear the Cuban people express themselves. Once we were out on the tour bus and heading towards our hotel, it suddenly hit us... we had traveled into the past. Every vehicle, building, street and sidewalk was either exactly the way it was forty years prior or in most cases, in a forty year deteriorated state. Nonetheless, it was amazing to see cars, trucks and busses of the 50's traveling all around us. It was like being in an old movie and we were the main characters. Once we arrived at our hotel, that image shifted slightly. Most touristic hotels are either new or refurbished to look new in order to attract tourism. The ironic... no... painful reality of all this, is that the Cuban citizens are not allowed to enter the premises of any hotel in Cuba. It doesn't even end there. They are not even allowed to enter restaurants, bars, or nightclubs, regardless of whether they have U.S. currency or not. It's just because they are Cuban. This to me was the absolute kick in the face. It's like if one night I decided to go to TGIF in Miami (which is where I was born and raised) and they stopped me at the door (no courtesy included), and tell me that I should know better than to try and go into the restaurant... that I should know that all US Citizens are barred from eating at a nice place. It is strictly for tourist he would say. Anyone listening to a story like that would think my elevator didn't go to the top floor. Well, it is exactly that way in Cuba t oday and has been that way for about thirty to thirty-five years. This was not the reason for my traveling here. I was here to learn about MY roots, my people, and my family. By day two, we had met up with a very nice man by the name

Essay Topics For 7th Graders - Questions You Need to Ask Yourself

Essay Topics For 7th Graders - Questions You Need to Ask YourselfEssay topics for 7th graders are different for all students, not just sophomores. As we get older, the topics we choose to write for ourselves or to share with others start to evolve into more personal, more focused on us. Because of this, it's important to select a topic that is uniquely tailored to your own unique talents and interests. You might find you're better off writing a lot about yourself than going into detail on something as broad as scientific discoveries or the nature of life.Of course, when it comes to topics for 7th graders, there are certain questions that most sophomores have already heard all too often: Why should we care about this topic? What are the benefits? Do I really have any knowledge about this topic? If I do have any information about this topic, how will I apply it to this essay?While these are all excellent questions, the answers aren't going to help you if you don't have a specific topic in mind. So what do you need to know to come up with topics for 7th graders? This article will give you the answers to three questions.The first question is which specific topic you need to tackle. Whether it's something simple like 'I like reading'I enjoy cooking,' you can get an idea of what type of topic you need to address for yourself by trying out some different ideas. If you've always been shy, it might be helpful to include something like 'I enjoy socializing'I enjoy interacting with people.'The second question is whether you actually have any experience in writing. If you don't, at least you can work to make it so you do. The key to knowing whether you know what you're doing is to check out the examples that have worked for others.The third question is whether you have something to share. By talking about things you know, it can open up the possibility of bringing in new information that you hadn't thought of before. Knowing that your information will be important enough t o include, opens up the opportunity to share your experience in the moment and to create something new.Writing a topic for yourself is easy once you understand what the correct approach is. The more you learn about writing essays, the easier it becomes. Use these ideas to come up with your own topic for yourself.

Is Media Biased

Is Media Biased Al – Jazeera TV is Biased in its Reporting The emergence of technology that facilitates a comprehensive coverage of news in real-time has enabled many media outlets to reach millions of viewers globally. The modernization of the media industry has also escalated live streaming of news online.Advertising We will write a custom essay sample on Is Media Biased specifically for you for only $16.05 $11/page Learn More It is notable that the sovereignty, autonomy, and information over personal analysis determine the level of news coverage objectivity. However, some media outlets have failed the objectivity test because of their partiality when it comes to reporting certain events. This paper discusses the notion that some media outlets are biased and focuses the debate on the Al –Jazeera Television. Al – Jazeera is the largest media outlet in the Middle East reporting events mostly to the Arab world. Presently, Al – Jazeera has also exp anded to the Western world. Notably, individuals in the private sector own and run the media outlet. The media outlet is insensitively anti – Israel and America. Al – Jazeera tend to report events involving Arabs and Islam positively and objectively. However, it has remained deeply against the Western ideals in its reporting of conflicts. The way it covers news in which the Western nations are involved normally shows a bias. This has been noted in its one-sidedness, unequal presentation, and unreasoned opinion on its commentaries. It is notable that countries such as Algeria, Morocco, and Bahrain among others have alleged that Al – Jazeera is biased in its reporting of events. The media outlet’s leniency towards Iraq has been evident in its reporting. The media outlet reported anti – occupation aggression news in Iraq, which received global condemnation. In fact, the media outlet appears to be facilitating a psychological conflict with its fundamen talist opinions. Al – Jazeera normally report news about the search for democracy in some Arab countries experiencing revolution. The media outlet has equated revolutions in Egypt and Libya with the ejection of totalitarianism in the search for political order. However, Al – Jazeera fails to report the lack of democracy in Qatar. For example, Qatar does not conduct elections and the citizenry have no basic political rights. This is an indication of bias because it delivers sensational reports about problems in other countries without projecting to the world the challenges facing Qatar.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The unbalanced reporting of the war in Syria has also generated massive problems for the media house. This was occasioned by the resignation of some reporters over the media outlet’s lack of objectivity. The media outlet reported the revolutionary activities that occurred in Egypt and Libya. However, it has reported nothing about the serious anti – government uprising activities occurring in Bahrain. The media outlet is allegedly forcing its reporters to twist their stories to conform to the ideals of Emir Sheik and his Qatar administration. Furthermore, Al Jazeera has occasionally turned down stories, which are thought to be against the Qatari government brought by its journalists, Al – Jazeera has created the notion that it is serving Emir Sheik’s personal agenda by failing to report on the role played by the Qatar leader in the Syrian war. In fact, many former employees contend that Al – Jazeera has degenerated into a propaganda platform. The former reporters have indicated that Al – Jazeera has deviated from its mission goals. The media out let was originally the voice for transformation agenda and objective criticism of political activities in the region. The former workers argue that Al –Jazeera presently represents the views of the Qatari leadership particularly reporting in a lopsided manner when it comes to issues that require objectivity.

Interview How I became a self-published millionaire

Interview How I became a self-published millionaire Interview: "How I became a self-published millionaire" Joseph Alexander is a writer, a musician, and a professional marketer here at Reedsy. He’s also the co-author of the new book Self-Published Millionaire. We sat down with Joseph to talk about his book, his independent publishing brand, and his journey from private guitar tutor to self-sustaining author - as well as what you can learn from it. Hi Joseph, the title of your book is Self-Published Millionaire, so I guess the first question is: are you a millionaire?Well, yes! As strange as it still feels to say it, I passed the $1,000,000 net worth mark about a year ago, and  £1m not long after. My company will bring in about $800,000 this year in royalties, and this has been increasing by about 10-20% each year for the last 6 years.How did you make that happen?The short version is that I was sitting at home teaching private guitar lessons and writing down what I was teaching. The same questions kept coming up repeatedly, so I decided to write out the exercises I was giving. I stored these on my computer and, lo and behold, I eventually had enough material for a book. A friend told me about KDP and the rest is history. Self-Published Millionaire is now available for online purchase. If you have any questions or thoughts, please leave them in the comments below.

International Business Strategy Essay Example | Topics and Well Written Essays - 1750 words

International Business Strategy - Essay Example It is a fashion house established by Thomas Burberry in 1856, which became iconic for its check pattern and its outdoor line of clothing, particularly its trench coats. Its long years of existence and ties with the British historical narrative since the 1900s, established Burberry as a heritage brand. At present, it is a holder of Royal Warrants, which is a form of recognition that the establishment provides goods to a member or members of the royal family. These variables are inherent in Burberry’s branding and figure prominently in its competitive strategies. But during the 1980s, the company has experienced poor performance and this persisted way until the latter part of the 1990s. This changed in the past decade and the company is considered to be one of the best global brands in its category and is operating with record profit. Currently, Burberry has more than 500 stores in over 50 countries. This report will explore Burberry’s strategies, which allowed it to gain competitive advantage in the luxury market and achieve successful expansion overseas. The Luxury Fashion Market: An Analysis The luxury fashion market is composed of several categories but these are mostly dominated by apparel and footwear. It can also include leather goods, accessories and jewelries. While each of these can very well be considered a separate industry, companies tend to sell them all given the fact that they do overlap, mainly because they have the same consumer demographics and consumer demand profile. The fashion luxury industry – mature industry - caters to a specific group of consumers: the wealthy. These are those who need practical (since clothing and footwear are, of course, necessities) but prestigious products; and those who are fashion conscious. This variable explains why the industry emphasizes intensive marketing and advertising campaigns. The consumer demographics and demand profile, wrote Wagle (2003), also underpins how the overall industry d emand is driven by â€Å"general economic trends, including changes in disposable personal income, consumer confidence, and consumer spending.† What this means is that in times of economic growth, the market’s demand is driven by the consumers’ need and impulse, whereas, during economic downturn, caution permeates the market. This is demonstrated in the poor performance of luxury fashion companies during the recent financial crises. The financial crunch, based on several empirical evidences, is proven to put pressure on the luxury market. The Global Economic Crisis Resource (2009, p.27), for instance, stated in one of its findings that â€Å"much activity in the luxury market has been driven by easy credit and perceived wealth† and that the crisis has significantly reduced the net worth of the rich, forcing them to cut consumption significantly. Today, the luxury fashion industry is a lucrative business due to globalization. The robust development of emer ging economies such as China, India, Russia, and other countries, has led to an expanded demand for luxury goods. In addition, it also provided the opportunity to source cheaper materials and labor abroad. The integration of the international market has facilitated these trends and companies like Chanel, Gucci, Hermes, Louis Vuitton and Burberry effectively seized the opportunity to their advantage. However, it also increased competition and changed the dynamics by which products are made and sold to consumers. Competition As previously

Project Management Assignment Example | Topics and Well Written Essays - 1250 words

Project Management - Assignment Example 1.2. Mission of the Project The project is geared towards attaining a specific mission. The mission is focuses towards ensuring that the new training program applicable in Northwest region of the United Kingdom is extended to other areas of the United Kingdom. Therefore, the mission of this project is to improve employee performance through implementing effective employee training programs in all parts of the United Kingdom. 1.3. Objectives The overall goals and mission of this project shall be achieved through various objectives. The objectives shall be undertaken in the course of this project. ... They are expected to extend this knowledge by training their employees in their respective companies. Moreover, they may also facilitate the project through provision of resources such training venues et cetera. The Project Board This project shall be facilitated by a project bored, basically responsible for planning and implementation of various programs involved within the project i.e. provision of time plans, sourcing for resources from various stakeholders and also implementation of the project plans. Additionally, the project bored shall also engage in negotiations with different stakeholders in order to seek their consent to conduct these trainings. Enterprise Holdings This is an imperative part of the stakeholders that shall be engaged in this project. Enterprise Holdings forms the basis of this project. The project focuses on the extension of new employee training programs to different parts of the United Kingdom. Various Companied in different parts of the United Kingdom are expected to benefit from this project. Project Coordinator The project coordinator is one of the most pertinent facilitators of this project. The coordinator shall ensure that the five objectives and the overall goals of this project are achieved through creating commitment among the project implementers. Additionally, he shall facilitate organization, planning as well as the implementation of the planned project activities. Consequently, the coordinate shall ensure that there is consultation among the project team in the case there are challenges faced. The consultation processes are basically meant to facilitate collective problem solving activities. External Monitoring and

Sustainable Tourism And Destination Management Management Essay

Sustainable Tourism And Destination Management Management Essay Despite of difficult economic circumstances, tourism industry is still growing especially after a long period economies began to show recovery from the recession. This growth in tourism industry show a figure of 3% to 6% of growth where this range depends on destinations. But there are some negative aspect of tourism which must be taken into account, as the tourism industry growing rapidly, the affect of this growth can be felt on the remaining biologically habitats which are very diverse together with the traditional culture of some of some place where tourism is often very well perceived and supported . Sustainable tourism is an advance form of tourism industry which ensures that environment and local culture must not be affected by the tourism and kept in their original shape as far as possible but together with this sustainable tourism industry understand the role of tourism as means to provide employment to number of people and its role in economic growth. The concept of sustainable tourism mustnt be confused with eco tourism which is different than sustainable tourism. Sustainable tourism ensure that sustainable development lead to leaving an overall positive impact on everyone whether its tourism, tourism organization or local residents. I have chosen Brighton Hove, one of prime tourist spot in United Kingdom, as a sustainable city as it was ranked as most sustainable city in UK twice by forum of the future based on number of criteria such as Environmental Impact as name suggest, criteria for assessment were regarding pollution level and effective use of resource. Quality of Life standard of human life in terms availability of education, health etc Future-Proofing the commitment of city towards a more sustainable future through addressing the key issues of changes in climate, preservation of biodiversity and recycling. Brighton Hove was judged second for future-proofing and third for quality of life. Currently valued at over  £407m, the Tourism Economy has to grow in real terms to help the City and its residents benefit. But with nearly 60% of that money coming from just 17% of our visitors, we have to be focussed and targeted on attracting visitors that truly benefit the local area. How the destination has been planned and developed to achieve sustainability, including identification and actions to correct any areas of un-sustainability. The sustainable development in brighten based on basic framework develop by sustainable development commission known as one future different path sustainable development framework which is based five principles of sustainable development. Living within environmental limits Ensuring a strong, healthy and just society Achieving a sustainable economy Using sound science responsibly Promoting good governance The major initiatives to make Brighton a sustainable city for tourism especially regarding protecting environment were taken by the council of brighten by implementing sustainable environmental management system in order to comply and fully to the international standard organization ISO 4001 and BS 9010. There were several projects on achieving sustainability objective were taken in the past and or currently taken by council of Brighton to achieve sustainability in Brighton Hove as it will start with the creation of Sustainable development commission with its framework providing basic guide to achieve sustaibilitity. The areas which are more important to achieve sustainability include the use of thirteen indicators by friends of future to evaluate the British cities in terms of sustainability. Reducing our carbon emissions: The council of Brighton Hove is firmly committed to reduce common emission in the city of Brighton and provide a leadership to its people, businesses in order to reach at a destination of being known as a city of low carbon emission and in order to achieve this very important goal the citys council which run management of city entered into a partnership (known as carbon trusts local authority carbon management programme.) following the development of its comprehensive action plan known as 2006 climate change action plan. This council has firm commitment to reduce its carbon emission by an estimate average of at least 4% in each year to achieve its target of reducing it by 20% till the year 2012. The councils carbon footprint: The carbon footprint measures the emission of carbon from those buildings, vehicle and electricity usage such as street lights which are in under the direct control of the Brighton Hove council. The council of Brighton sign a 10:10 campaign which makes it necessary for council to reduce carbon emission by further 10% together with its five years plan of reducing emission up to 20%. This possible reduction was achieved through a number of factors such as achieving more efficient use of energy together creating an environment across the city which is aware of drawback of high carbon emission etc. Climate change program: The  Nottingham Declaration on Climate Change which shows the council attitude and commitment towards the climate was duly sign by Brighton Hove council in 2004. And with the signing of this declaration the Brighton Hove council prepare a plan to address the key root cause for the change climate. Council contribute in this national program which address the key issue of climate change with the help of its people together with making effective plan to reduce the emissions in each and every area which encourage the local population to reduce their own emission through following the minor changes in operations. Environmental education: The council of Brighton Hoves has not restricted itself on putting itself in a position by a being a sustainable tourist city now but they have invested heavily on making efforts to make Brighton Hove a long term sustainable city and therefore the strategies followed by council include the include the environmental education as key part of its overall sustainable strategy. Fair trade: The fair trade is based on concept that people who are producing some products such as tea are living in extreme poverty because these products are sold without considering any steps to improve the poverty level in these areas and therefore those organization which promote fair trade and committed to its objectives are basically agreeing on payment of price which not only the give and satisfy the producing countrys basic need and cost but also paying an extra money which will be used for the betterment of the lives and working conditions of people employed by producer. The Fair-trade organizations buying the products agree to pay a fair price that covers producers basic needs, costs of production, and is guaranteed to be more than the world price, with the extra money used by workers to improve their living and working conditions. Under the objective of achieving fair trade in brighten and hove, the council of Brighton Hove made five goals which are made up of following elements. First stage is recognition of fair trade as issue together with commitment from management individual parts of city represented by their councilors to promote, support fair trade by passing a resolutions in council and include other provision such as present of products from fair trade organization in the local grocery shops or other related business establishment while work places should promote the fair trade products by using them in their workplace And a campaign to catch the attention of people on promotions of these product through media and other channels. Above all the commitment to continue maintaining status of fair trade city by provision of group which look after fair trade policies and their compliance Brighton Hove has recognized as fair-trade city in the year of 2004 which shows the citys commitment through adaption and implementation of policies which promote sustainability in the city. Food strategy: An partnership know as Brighton Hove food partnership was formed by the council in the year of 2003 with taking people from city including representatives from community group, key organization in order to improve the process of growing food, transporting together with buying and access to food and related problems are addressed. Plastic bags: Though plastic are not legally banned but Brighton Hove council understand the importance of having restricted use of these plastic bags in order to achieve more sustainable environment and therefore have encourage its people and business on not using of plastic but instead using alternatives. The policies adapted by brighten to reduce the negative environmental impact of tourism by encouraging sustainability through following above policies. Though brighten and hove is ranked as number sustainable city of United Kingdom in 2009 but still the city have very bad ecological footprint however the city has shown improvement in the ecological footprint by reducing it 8.5% but still it need more hard work as Brighton is ranked on 15th position by forum for the future in its environmental foot print. But the charity which issues this ranking is now fully acknowledging the fact that council of brighten and hove is moving in the right direction and improving its ecological foot print specifically and its environmental foot print in general to achieve an improved ranking in this regard as well. How the destination has been and is being managed to achieve sustainability. Brighton Hove, as the matter of the fact ranked as most sustainable city in United Kingdom which shows that council and management of the city is fully aware of the issues regarding sustainability and taking active measure to improve sustainability with all regards in the city of brighten and hove. The city has taken a number steps in order to improve sustainability in past and also continuously working in order to improve sustainability future as well. The city entered into 10:10 campaign by which it show its commitment of reducing its carbon emission and in order to achieve that council have made an comprehensive plan on strategy for management of carbon and its implementation in the year of 2007 which is five year plan contain information of current carbon footprint of the city council and its strategy on carbon management and include a number of projects which are design to achieve an aim of reducing carbon emission. Though the brighten has improve its environmental impact in recent years such as improving its air quality together with improving its food measures etc but its performance on quality of life and future proofing were the key area of sustainability where council of Brighton Hove have done significantly in past years and which are recognize by forum for the future but there are other areas where management of city of Brighton Hove i. e council is taking serious step in order to improve its performance are regarding the environmental impact and few of the development occurring in this area are briefly define in previous paragraphs includes investment in environmental education etc. There are number of issues which can be considering under the umbrella of environmental education includes some of the following: Creating a awareness among public on each minor issues which together make a long term impact and make a city unsustainable include for example litter awareness as one of the example under which council have tried to convince people on how litter can affect the wildlife and other peoples health and safety together with an information on amount of money council has to incur in order get rid of this other policies regarding environmental education are based on creating awareness on anti vandalism, waste management and promotion of recycling, initiating trend to promote use of products which are environment friendly. If we assess the current environmental performance of Brighton Hove it can be seen that though the council of city has perform well in terms of achieving sustainability but there are other areas where the need for improvement is genuinely felt. During the year the waste collection per head was improved and reaches up to level which can be said as good. But brighten and hove council is currently not up to the desire level in terms of air and water quality where there is need for improvement is felt by council and subsequently responded and hopefully on next year there would be scores for Brighton Hooves. Brighten and hoves council have an effective sustainability policy on public transport, park providing green space for residents, all for necessities for a healthy life expectancy of its residents and opportunities for residents to high quality education. The council of Brighton and hove have firm commitment towards improvement of its carbon emission and have taken step towards reduction of negative impact on climate together with providing more green space to its people and promote and preserve biodiversity and encourage business to go more green. The priority for the council of Brighton Hove in order to achieve and make Brighton Hove as most sustainable tourist destination are focus on implementing a sustainable transport system, efficient use of resource and protection of environment and together with achieving economic growth and promote Brighton Hove as prime tourist place in the United Kingdom. The goal for brighten and hove city set the council would be achieve through implementing above policies and ensuring that the council achieve its important strategic goals and contribute its share in the UK sustainable development strategy. The south east of UK is the most affluent region and the fact brighten and hove as a city lies in that region is evident from the fact that brighten and hove have achieve significant success in maintaining quality of life but Brighton Hove council understand need to take much steps towards improving its environmental impact and also improving its bio diversity together with supporting green business. Brighten being a wealthier city share the trend together with two other cities of being more concern and therefore taken some practical steps towards achieving sustainability as a city. This trend can be seen from the fact that green party has taken majority of votes 22% in 2005 general election from Brighton which is its best ever performance. Conclusion: Brighton Hove is a city of UK which has consistently proven itself to be real sustainable tourist city through its planning and sustainable development policies but still there are area where Brighton Hove council have to work in order to make themselves less carbon emission city and not only these efforts will raise more revenue from tourist but these measures ensure that Brighton Hove is best place to live for its residents. Although we can the commitment of top leaders of Brighton Hove council towards making serious efforts in order to improve the environmental effect and make Brighton a sustainable city in the world not only in United Kingdom but the management of council need to understand and face the key challenge of translating these future aims and goal regarding sustainability into meaningful and achievable with measureable targets and make strategies which are fully focused on achieving these short targets. The leaders at Brighton Hove council should provide leadershi p in order to achieve long sustainable objectives. Bibliography and reference: Carder, Timothy (1990). The Encyclopedia of Brighton. S.127 East Sussex County Libraries Mawer, A. and F.M. Stenton, The Place-Names of Sussex, Part II, Cambridge 1930, p. 291. Climate Change Action Plan for Brighton Hove (December 2006) Brighton Hove council CITY OF BRIGHTON HOVE 2008/2018: A REFRESHED STRATEGY FOR THE VISITOR ECONOMY. Brighton Hove council The sustainable cities index, 2009 : ranking the largest 20 British cities. Forum for the future 2009 CITIES AND SUSTAINABLE DEVELOPMENT: LESSONS AND EXPERIENCES FROM ASIA AND THE PACIFIC Available at http://www.brighton-hove.gov.uk/index.cfm?request=c1175554 (Last Access 10th August 2010)